Understanding and Selling to the CIO Half Day Workshop
In sales, understanding your customer is vital to understanding their needs. This topic is specifically designed to help sales organizations understand IT's needs, wants, challenges, and aspirations through the eyes of a CIO.
To that end, this talk outlines the "state of the CIO role", "what IT wants from its vendors, presentation types appreciated by IT, and "how salespeople can build their professional brand in a way to gain the CIO's mindshare when it's time to purchase new products and services.
Workshop topics include:
- IT trends (big data, cloud, mobility, social media, etc.)
- Look and Learn
- State of the CIO
- General Needs From the Vendor
- Presentation Types
- Presentation Content
- Building credibility
- Gaining the CIO's mind share
- Building your Professional Brand
This half day workshop, for sales teams selling products and services into IT, is designed to enhance your relationship with the CIO, lengthen the staying power with the client, and of course, increase your revenue.